What’s better than a 5-star review? A 4-star review! Wait a New York minute, what did you say?
Nowadays, online reviews play a crucial role in influencing consumer decisions. Businesses are constantly striving to earn positive reviews and higher ratings, with 5-star reviews often seen as the ultimate goal. However, there is a growing belief among SEO experts (and maybe professional phycologists) that 4-star reviews can be more beneficial for a business than 5-star reviews. This article will delve into the reasons why 4 stars can outshine their higher-rated counterparts. Let’s go!